May 4, 2017
A Brisbane based corporate public relations and crisis communications firm with clients across Australia, the Pacific, New Zealand and the USA has chosen Toowoomba as its first regional Australian office.
Mercer PR has offices in Brisbane and Sydney and had not considered the Toowoomba region for expansion until late last year, but has now joined Toowoomba and Surat Basin Enterprise (TSBE) and established a local office.
Managing director Lyall Mercer says Toowoomba was a second home for him growing up, with his parents loving the region so much they purchased an investment property in North Street.
“We’d stay here regularly at the Toowoomba Motel on the range, and I have vivid memories of early morning walks in the cold that my mother forced me to endure,” he laughed.
But the company’s investment in its first regional office is no laughing matter, with Mr Mercer targeting local corporates and those moving to the area.
“We don’t typically deal in the retail or lifestyle sectors, but specialise in the corporate market, working with industry groups, companies and non-profit organisations, so a regional centre wouldn’t normally be our market.
“But with Toowoomba becoming a major transport and business hub thanks to the airport and the work TSBE and the Council are doing, we believe that we can gain clients here and provide a service that maybe is not currently being offered locally.”
Mercer PR has past and current Toowoomba-based clients but due to confidentiality does not publicise them.
“Confidentiality and trust are important to us, because while we do general corporate communications, we also work a lot in the area of issues and reputation management and crisis communications.”
Mr Mercer said he is amazed at how far the city had come and confirmed he was already becoming a regular at many of the local restaurants.
“I’m a dining aficionado and I’m pleased to report that Toowoomba earns good marks in this area, which probably means I’ll be here more!”
The company has launched a Toowoomba office website at www.mercerpr-toowoomba.com.au.